Build it and they will come! Unfortunately not! Building a efficient reliable Electronic Toll collection (ETC) System is just one ingredient in a successful ETC formula. It is not enough. The other, often overlooked, ingredient is usability and accessibility.
Yes, successful ETC is about robust, reliable service but it is also essential that users can get and use you ETC solution with ease, otherwise why build it in the first place!
These days, most ETC solutions still require users to 'subscribe' for a transponder, fill forms, commit credit/debit card details and fulfil a variety of other preconditions just to use the ETC service.
Well, 'these days' days are gone! All across the world, consumers demand simple and accessible service, just "see it buy it use it" solutions and are ever less tolerant of services overladen with beauracratic requirements just to sign up.
Yes, OpenRoad ETC from ParkMagic is a robust and proven ETC system but it is one that is designed from the ground up NOT to deter potential users. It is designed to get users using the service in two minutes flat, nomatter where they are. Not possible? Hear it for yourself, by playing the sample registration call on this page.
In August 2008 ParkMagic launched OpenRoad in the Republic of Ireland under the brandname TollTag.ie and has become one of the fastest growing ETC solutions for consumers in the country. It's no surprise, TollTag.ie users get the benefit of municipal parking payment, airport reservations parking and a host of other services all from the same account, something no other ETC service can deliver and something consumers demand in their droves.
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